Running a blog can be difficult. Trying to make money from your blog can be even more challenging. Whether you want to live off the income generated by your website or you want to use your blog as a platform for your business, it’s important to understand just what it takes to market your blog. Remember that for your readers, first impressions really are everything. The right blogging techniques can increase your traffic and make your readers hungry for more, while poor blogging skills can severely damage any chance you have of making a sale.
- Get a great layout
Many business owners are hesitant to invest in their blogs. After all, isn’t a simple layout okay to use? Isn’t it acceptable to utilize a free template you downloaded online? The truth is that your blog’s layout says a lot about your company. An organized, well-designed template demonstrates professionalism, while a sloppy template says you don’t really care about your organization or your customers. Consider hiring a graphic designer or purchasing a blog layout from a freelance web artist. You don’t have to spend your entire marketing budget on your layout, but you shouldn’t be afraid to invest in a decent template, either. Your layout is the first thing your readers will notice, so make sure it’s a good one.
- Post regularly
One of the biggest mistakes new bloggers make is posting sporadically. Some bloggers believe they shouldn’t post unless it’s to share important news. Others believe they have writer’s block and just can’t figure out what to say. Understand that if you want to have a successful, effective blog, you need to update it on a regular basis. This could mean daily posts or weekly posts. The key is to be consistent. If you never update your website, your readers will stop checking it for updates. Some business owners find they’re too busy to update their blogs, so they hire a freelance writer to create blog posts. This can be a viable option if you need regular, informative posts, but don’t feel like a very strong writer.
- Share yourself
Even if you’re writing business-oriented blog posts, your readers want to get to know you. They want to hear funny quips and jokes. They want to read silly stories and interesting experiences. Most of all, they want to see you shining through your words. Don’t be afraid to get personal when you write blog posts. While it’s normal to be nervous sharing yourself with a worldwide audience, try to open up with your readers. When you share a bit about yourself, it makes them feel closer to you. This means they’ll be more likely to relate to you and continue visiting your blog.
No matter what type of business you run, managing a blog can be challenging. Fortunately, the right combination of blogging techniques can translate into more traffic and return visitors. While it might take some time to develop your blogging skills, you’ll soon find that your posts become more popular with your readers and that your business sales increase.