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Google Plus for the Small Business: How to Get More Leads, More Followers, and More Conversions

Google Plus is quickly becoming one of the most frequently used social media sites for businesses and consumers alike. Google’s social media platform offers a new, exciting way to connect with consumers and to make more sales, but many companies aren’t taking advantage of all that this site has to offer. Google Plus operates slightly differently than Facebook or Twitter, which means that it’s important to take the time to learn the ins and outs of this system. If you want to expand your brand, one of the most effective ways you can do this is to sign up for a Google Plus profile and to begin reaching out to consumers today.image_308091944


Go all out with your profile

What you’re selling won’t matter if your profile looks sloppy or unfinished. It is absolutely essential that you put time, effort, and energy into creating a profile that accurately reflects your seriousness about your organization. This means that you’ll need to choose an appropriate profile picture, such as a logo or company picture. You’ll also need to make sure that you choose a solid cover image. You can easily create your own, have your graphic artist create one, or choose a stock image that reflects your company’s mission and purpose. Additionally, always fill out your website information and company name. Let people know who you are! The more information that you provide on your Google Plus profile, the more likely you are to get new followers and conversions.


Don’t stress over the little things

When it comes to creating a profile, you’ll find that it’s easy to obsess about minor details. Don’t let small problems distract from your primary goal. If you see another company that has a better profile picture or who has more followers, just relax and stay calm. You’ll be able to grow your own numbers exponentially with commitment and hard work. Developing your own voice and your own style is something that could take a few weeks or even a few months, but as you continue to work on your profile, you’ll find that it becomes easier and easier to attract new leads.


Update regularly

One of the most important things you’ll need to do is to update your Google Plus profile each day. Many companies make the mistake of creating a profile┬ábut never updating it. This is actually more harmful than simply not having a Google Plus page. If you don’t update your profile, your followers may assume that your company lacks vision, direction, and dedication. They may also worry that information on your profile is out of date, including your company hours, address, and phone number. Make sure that you share updates frequently in order to keep your followers interested and to attract new leads on a regular basis. If you find that you can’t update each day, make an effort to at least update on business days when most followers will be looking at your profile.


Don’t just self-promote

Google Plus offers a fantastic way to connect with people who want to buy what you’re selling, but the site also makes it easy to get caught in the trap of perpetual self-promotion. Instead of only posting updates on your products, sales, and business, make sure that you offer a variety of articles, comments, and discussion starters for your followers. Sometimes simply asking a question will get your followers talking on your profile and thinking about your company. For example, if you run a health food company, you could ask, “What is your favorite healthy food?” If you run a sporting goods company, you could ask, “What was your favorite camping adventure?”


Offer real information for your followers

Finally, always offer genuine and valuable information to your readers. Consider sharing articles that relate to your company’s purpose, websites that have information on your brand’s topic, or even interviews and blog posts. You can also share pictures that your followers have posted on Google Plus, especially if they are inspirational quotes. In general, try to limit promotional posts to once or twice a week. The rest of the time, you should be sharing information and trying to spark conversation on your Google Plus profile.