Search engine optimization is a valuable tool that can be used by online businesses, bloggers, and Internet marketers to drive traffic to a website. In fact, any successful Internet marketer will tell you that without SEO techniques, the chances of a website ranking high on search engine pages is pretty slim. A good SEO specialist can dramatically increase the visibility of your website. But with so may companies out there claiming to be search engine optimization experts, how can you differentiate between legitimate companies and frauds?
Before choosing an SEO expert to help drive traffic to your website it is important to recognize what constitutes an authentic SEO specialist who will get you real results, and a fake search engine optimizer. There are some common warning signs that can tip you off to the fact that a company or individual in this field may not be all they make themselves out to be.
Signs an SEO Expert May be a Fraud
The company or individual promises you the number one spot on a Google search page. While the coveted first place spot is certainly not impossible to achieve, there is no guarantee that this will happen. Search engines rely on so many variables to rank websites that no one can ever guarantee that spot based on a magic formula. In addition, page ranks change on a daily basis, so a number one spot today may be a number five spot tomorrow.
They suggest hundreds of keywords to be used on your site. Keywords are definitely important for search engines to place your content, but it is not necessary to use copious amounts of them on your website. In fact, just a few simple keywords and phrases will help narrow your focus, and make you more of an authority. An SEO ‘expert’ that suggests you use vast lists of words may simply be an amateur, or worse – a fraud.
The company offers to create hundreds of backlinks to your site in a short amount of time. Backlinking can definitely improve your website’s credibility in the eyes of the search engines, and it is a great way to gain visibility. That being said, search engines are not stupid. If they see an explosion of backlinks to your site in a very short time period, they are going to know something shady is going on, and they may penalize your site for it.
Black hat SEO techniques. This is when a company or individual uses unethical methods that go against the search engine rules and regulations in order to rank a webpage higher. This could include stuffing an excessive amount of keywords into the content, using invisible text on the page or paying for links to the site. All of these things could result in your webpage being penalized or banned from the search engines.
Extremely low prices. Good SEO involves a great deal of research and analysis, and can actually be a lot of hard work. Any company that offers their services for rock bottom prices may not be the experts they claim to be.
Top-secret methods. If the SEO expert you are working with claims to have a surefire method for increasing traffic to your site, but won’t reveal what those methods are, you can almost guarantee they are a fraud. A legitimate specialist will be open and honest about what they are doing and willing to explain their methods.
A legitimate SEO specialist should be able to identify what your visitors want to see and capitalize on that, using ethical methods and solid techniques. They should be able to work with you to identify and narrow down your key words, add content and visual elements to your site that are interesting and keep visitors coming back for more, and create solid backlinks from relevant and reputable websites. In addition, they should be able to market your site in a number of different ways. For example, they might use social media, blogs and/or online press releases. Finally, they should be open about what they are doing and willing to educate you about the process.
When shopping around for specialists, it pays to do some research. Look for companies that have experience, yet are adaptable. The methods that search engines use to rank web pages are constantly changing, so a reliable SEO company should be aware of current updates and how to work with them. Stay away from companies that make grandiose claims and are unwilling to reveal their ‘secrets’. And if you are searching for companies online, make sure they have a great page ranking themselves. After all, if a company specializing in SEO can’t make it to page one on a search engine, how can they possibly do the same for you?
Search engine optimization can dramatically improve your website’s page ranking with search engines, thus driving more traffic to your site. With a little bit of research and knowledge of what constitutes a genuine and fraudulent SEO expert, you will have all the tools you need to find a company that can help make your website the best that it can be.