How to use the Social Media to Drive Traffic to your Business Website
Things can only get better for your business when you try to drive more traffic to your website. Businesses these days are acutely aware of the kind of Internet marketing success a single viral video can bring them. While trying to go viral would be a valid road to take, the most it could promise would be a burst of website traffic. Unless you plan to stay in business for no longer than a month, you’re probably interested in traffic that you can rely on, on a regular basis. It doesn’t require a high-priced marketing agency on your side to achieve this; with a bit of committed work and a desire to see your business website become recognized as a rewarding Internet destination, there’s no reason you shouldn’t be able to make those results happen by yourself.
Driving traffic to your website with Twitter
In the few short years that Twitter has been around, the micro-blogging service has managed to become rather indispensable to businesses. When it comes to Twitter, businesses tend to believe that putting together an impressive list of followers is all they need to focus on. While the importance of followers is certainly not to be denied, the quality of one’s tweets and the consistency with which those high-quality tweets go out are what determine how traffic arrives on your website.
Startup businesses often ignore the significance of what the search.twitter.com feature can do for them. This is a string that helps you search for what trends happen to be trending at any moment. If your business deals in sunscreen lotion, for instance, and your search turns up a customer at a store looking to buy a good brand of sunscreen, jumping in to point to a relevant blog post on your website or making a suggestion about your product, could be timely and effective. With any Twitter involvement, getting re-tweeted has to be on the top of any social media manager’s priorities. When you find something interesting, funny or relevant to tweet about, it can get picked up and passed around. Whatever you do on Twitter though, you need to make sure that it sounds literate and well-phrased. And the web link to your website isn’t to be pushed to the very end of the tweet. When that happens, the web link gets truncated when people re-tweet.
Driving traffic to your website with Facebook
It may be all over the news that Facebook’s user roster actually shrank in the month of May. But with a half-billion users on board, there really is no better way than Facebook that new small businesses can connect with potential customers to direct traffic to their website.
Engaging your customers on Facebook doesn’t come down to merely talking about your products and putting your website address front and center. Today, using the Feed and Like functions is where the action is. If you are trying to drive traffic to your website, you probably have interesting content there. Are you making it easy for your visitors to spread the word about what they favor there? That’s what the Like button or Google’s +1 button is all about. Any time a person “Likes” a page on your website, the link to the page appears on their Facebook feed. If they happen to be influential among their group of friends on Facebook, that could mean untold levels of new traffic for you.
Your Facebook page itself needs to be quite interesting as well. Putting up interesting questions or topics of discussion that your customer base is likely to find interesting and relate to could be the way to go forward. If you could put a link in there that your Facebook friends will need to click on to answer your question and participate, that would be all the better for your hopes of new traffic to your website.